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DeCS
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Descriptor English:
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Direct-to-Consumer Advertising
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Descriptor Spanish:
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publicidad directa al consumidor
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Descriptor Portuguese:
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Publicidade Direta ao Consumidor
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Synonyms English:
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Advertising, Direct-to-Consumer
Direct to Consumer Advertising
Direct to Consumer Marketing
Direct-to-Consumer Marketing
Marketing, Direct-to-Consumer
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Tree Number:
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J01.219.687.274.500
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Definition English:
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Advertising that directly targets consumers of certain products such as pharmaceuticals. |
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History Note English:
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2016
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Allowable Qualifiers English:
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Record Number:
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56177
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Unique Identifier:
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D000067088
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Occurrence in VHL:
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Similar:
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DeCS
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